Workshops to Go

People prefer to do business with those they know, like, and trust

Successful business people understand a very simple truth; people prefer to do business with people they know, like and trust.

Let your readers know you. Include your photo in your e-mail promotions so they see that you’re not just a faceless business. Perhaps include a short bio in a sidebar or at the bottom. Perhaps relay a brief personal story or talk about what you think or how you feel about a subject related to your product or service.

Open up the lines of communication by inviting your readers to e-mail you. You might consider asking them for their major concerns. You can do this either within the e-mail itself or in a short (no more than 5 question) survey. Social networking is also a supporting method to build rapport with your customers. READ MORE at www.examiner.com

Ephilanthropy - Social Networking Among Best Internet Marketing Ideas

Posted Monday, October 5, 2009 by Meagan Gillan

In his groundbreaking book, Socialnomics, author Eric Qualman offers great advice for those seeking Internet marketing ideas.  He provides insightful analysis of the current state of social media, suggesting that there’s a revolution taking place in our world—a revolution that anyone seeking new and fresh Internet Marketing ideas should heed. 

via blog.pathmakermarketing.com

Did You Read the New FTC Guidelines?

Did You Read the New FTC Guidelines?

by Daniel Scocco

Unless you have been offline for the past couple of weeks, you probably heard about the changes in the FTC (Federal Trade Commission) regarding the use of endorsements and testimonials in advertising.

Even if you have read about it in blogs and newspapers, I suggest that you download the original document, if not to read it at least to keep it as a reference. You can download it from the FTC site (on the right sidebar there is a link titled “Text of the Federal Register Notice”).

via www.dailyblogtips.com

Google Editions: an e-book store that's "not evil" - Computerworld Blogs

October 16, 2009 - 5:59 A.M.

Google Editions: an e-book store that's "not evil"

via blogs.computerworld.com

Seth's Blog: If Craigslist cost $1

Some things are better when they're not free.

If Craigslist charged a dollar for every listing, what would happen?

via sethgodin.typepad.com

How Printing Booklets can be Used for Advertising | Best Syndication

BSN Stock Phot

Booklet printing is usually not the first choice for advertising. The more popular types such as posters, brochures and catalogs are usually the ones that are in the front lines of the market.

However, I am here to tell you that booklet printing can be quite a great supplement to your traditional advertising tools. While cheap booklets might not come to be as dominant as brochures might be on the advertising circuit, they represent a subtle kind of advertising that covers the weaknesses of a campaign.

via www.bestsyndication.com