Stamps (remember those?) make direct mail work. Because it costs money to send a piece of junk mail, you'll think two or three times before you mail something to a million people.
READ SETH'S ARGUMENT AT sethgodin.typepad.com
I posted this, not because of Seth's rant on the Huggie's ad, but because of his sound advice to marketers ...
AND ... because of this quote:
"Find friction and embrace it, don't ignore it."
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