Relief for Business’s Twitter Headaches - WSJ.com

By SARAH E. NEEDLEMAN

Relief for Twitter Headaches

Twitter's popularity as a customer-service and public-relations tool for businesses is growing. But so are the headaches of managing all that communication with consumers—sorting through hundreds of messages, crafting the right responses, planning promotional campaigns, keeping track of it all. And keeping track of what people are saying to each other about your company, your competitors and your industry on Twitter isn't easy, either. Now, a growing number of free Web products are helping companies minimize the hassles.

via online.wsj.com

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