A new feature on the Google toolbar—which is installed on millions of computers around the world—lets users comment about the content of any web page they visit; the comments are then visible to other toolbar owners when they visit that site (see screenshot to the left). Group product manager Caesar Sengupta tells us the company wants to “help foster and create communities around different web pages” and provide a functionality that is currently missing from most websites. While most every site that has editorial content offers commenting options, Google (NSDQ: GOOG) is trying to bring commenting to other parts of the web—from Center For Disease Control pages on heart disease, where a doctor might have an insight to share, to informational sites on films.
But the feature, called Sidewiki, may anger some online publishers who have commenting systems of their own that they’d prefer visitors continue to use. Google is walking a fine line in its efforts to innovate in some areas that have long been the domain of traditional publishers, while not alienating them. Just last week, it introduced Google Fast Flip, a new user interface for online content that lets readers browse through web pages faster. It was widely seen as an effort to collaborate with publishers in order to upgrade the experience of reading news online.
via paidcontent.org
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