Seth's Blog: Friction
September 16, 2009
Stamps (remember those?) make direct mail work. Because it costs money to send a piece of junk mail, you'll think two or three times before you mail something to a million people.
READ SETH'S ARGUMENT AT sethgodin.typepad.com
I posted this, not because of Seth's rant on the Huggie's ad, but because of his sound advice to marketers ...
AND ... because of this quote:
"Find friction and embrace it, don't ignore it."