The Holiness of the Ordinary
From "This I Believe" - NPR Series

The Entrepreneurial URGE

From the Entrepreneur's Table

The entrepreneurial urge is the motivational edge of men and women who love to develop bold initiatives and who change the world little by little.

When Steve Jobs approached John Sculley, then C.E.O. at PepsiCo about coming on board at Apple, he posed this question:

"Do you want to sell sugar water for the rest of your life, or do you want to change the world?"

No doubt, Jobs knew that the question would go to the heart of Sculley's "urge" and elicit the desired response.

Do you want to change the world?

That is what entrepreneurs do every day. They change it person by person, idea by idea, perception by perception, piece by piece. They do it the way you eat an elephant, one bite at a time.

Here is an acronym for URGE. I am making it up as I write it here:

  1. U = Urgency. That is what an urge is, an inner sense of urgency that says that something has to be done and it has to be done now and by YOU!
  2. R = Resources. The entrepreneur may or may not have adequate resources, but she is willing to invest whatever she has and look for the rest. She is, after all, resourceful and sometimes that means being very creative.
  3. G = Grandiosity. The entrepreneurial urge is to think big - bigger than is practical, vaster than the present reality, greater than others can imagine. You see it when others don't.
  4. E = Energy. This is so vital to the entrepreneurial mindset and spirit. Energy flows and is directed toward the point of focus. The entrepreneur makes other people tired because he is tireless and does not quit.

Do you have the urge? Do you want to change the world?