Non as in non-profit.
The first issue is the way you describe yourself. I know what you’re not but what are you?
Did you start or join this non-profit because of the non part? I doubt it. It's because you want to make change. The way the world is just isn't right or good enough for you... there's an emergency or an injustice or an opportunity and you want to make change...
... Beth has a great post about the feeling of vertigo that non-profits get when they move from the firm ground of the tried and true to the anti-gravity that comes from leaping into change.
Seth Godin's article on this subject something each of us in the community based organization field should read. It is worth noting by itself. The movement to define community based organizations by what they are rather than what they are not is growing thanks to many, including Fresno's Don Simmons.
He quotes another blogger with this challenging statement: "The leaders of the nonprofits that can embrace social media can tolerate vertigo."
Chew on that.
Thanks to Don Simmons for pointing this out. It had been sitting in my Outlook folder for days waiting to be read!