Church Newsletters Plus

Expand Your Vision of Who Is Reading

It is not just about expanding your distribution list; it is about expanding your vision.

Never assume that no one is reading what you distribute.

If it is practical, truthful, well written, and addressing the questions people are asking, someone will read it. It may not who you expect, but someone will read.

There will people who will ignore your publication, some who discard it, and others who glance over it. You must distribute to them in order to reach the smaller group of people who are hungry.

See that person in your mind and in your prayers. Know that you are publishing spiritual food for the hungry of heart.

If your vision can embrace those souls, you will produce and distribute material that is nurturing and effective in reaching your community with God's truth.

Furthermore, you will be seen by those people as a church that cares about their needs and is listening to the cries of their hearts.

To Whom Are You Speaking?

Your first concern in developing a publication ministry is to determine your audience. To whom are you speaking?

Are you addressing yourself to your own members? If so, that will drive your content. It will assume a great deal of knowledge of your church and will addressed to people who already share the same commitments and agree on basic principles.

Perhaps you are addressing other believers outside your church. That will not presume a knowledge of your congregation, but it will presume certain beliefs.

If, however, you wish to do outreach, you can presume nothing. You must develop articles and art that attract the attention of people on all points of the belief and non-belief spectrum. You must address common human concerns and interject a clear and relevant message that points to Jesus Christ.

If that is what you want to do, Church Newsletters Plus can help you.

But first, decide to whom you wish to speak.

Topics We Wish to Address

We want to address whatever questions you have about how and why to use church publications as an outreach tool, about where and how to distribute, and about strategy planing to reach your community. Please post your questions and we will answer.